What brand of girls' clothes is good? An inventory of popular brands and clothing trends in 2023
With the rapid changes in fashion trends, girls' choices of clothing brands are becoming more and more diverse. This article will combine the hot topics on the Internet in the past 10 days to sort out the most popular women's clothing brands from the dimensions of cost-effectiveness, design style, celebrity styles, etc., and attach an analysis of wear trends.
1. Top 10 popular women’s clothing brands in 2023
| Ranking | brand name | price range | style positioning | Hot search index |
|---|---|---|---|---|
| 1 | URBAN REVIVO(UR) | 200-800 yuan | Fast fashion/urban style | ★★★★★ |
| 2 | MO&Co. | 500-3000 yuan | Light luxury/designer style | ★★★★☆ |
| 3 | Waxwing | 300-1500 yuan | National trend/younger | ★★★★ |
| 4 | ZARA | 199-999 yuan | European and American style/commuting | ★★★☆ |
| 5 | Jiangnan commoners | 600-4000 yuan | Literature and Art/Forest Department | ★★★ |
| 6 | Lily Business Fashion | 400-2000 yuan | Workplace/OL style | ★★★ |
| 7 | ochirly | 300-1800 yuan | sweet/lady | ★★☆ |
| 8 | Evely | 200-1200 yuan | Simple/Daily | ★★ |
| 9 | Gloria | 300-1500 yuan | leisure/vacation | ★★ |
| 10 | Inman | 200-800 yuan | Cotton and linen/natural | ★☆ |
2. Brand recommendation in different scenarios
| Outfit scene | Recommended brands | Core advantages |
|---|---|---|
| Workplace commuting | Lily Business Fashion, Theory | Clean cut/high quality texture |
| date party | Self-Portrait, MO&Co. | Strong sense of design/distinguished temperament |
| Daily leisure | UR, Peacebird | High cost performance/fashionable style |
| vacation travel | Free People、ZARA | High comfort/photogenic |
3. Recent popular outfit trends
1.Maillard style outfit: The Maillard style, which is mainly brown, has become the new favorite in autumn. Brands such as MO&Co. and UR have launched a large number of caramel and coffee-colored items.
2.College style is back: Searches for plaid skirts, knitted vests and other items surged, and the PEACEBIRD and Harry Potter co-branded series sparked panic buying
3.New Chinese elements: Plate buckles and ink print designs are popular, and searches for designer brands such as "Mifan" have increased by 300%.
4.Functional style mix and match: The combination of overalls + high heels has received over 200 million views on social platforms
4. Suggestions on purchasing
1. Pay attention to the brand’s official discount season: October is the change of autumn clothing season, and UR, ZARA and other brands have launched 50% off promotions
2. Give priority to basic items: for shirts, suit pants and other items, it is recommended to choose brands with stable quality such as Theory and Lily.
3. Pay attention to fabric composition: Knitwear containing ≥50% wool is recommended in autumn and winter. Brands such as Jiangnan Buyi and ICICLE perform well.
4. Celebrities need to be rational when choosing the same style: Yang Mi’s popular Brandy Melville and other brands are too small in size. It is recommended to refer to real buyer shows before purchasing.
5. Recommendation of niche designer brands
| brand | Style features | price band |
|---|---|---|
| SHUSHU/TONG | girly punk style | 2000-5000 yuan |
| UMA WANG | Zen aesthetics | 3000-10000 yuan |
| ANGEL CHEN | Pioneer of national trend | 1500-4000 yuan |
It can be seen from the above data analysis that the women's clothing market will show a diversified development trend in 2023. Whether you are a young group pursuing cost-effectiveness or an urban woman who pays attention to quality, you can find a brand choice that suits you. It is recommended to make rational decisions based on the actual dressing scene and budget, combined with current fashion trends.
check the details
check the details
en
