What underwear do men like: hot topics and data analysis on the Internet in the past 10 days
Recently, discussions about men’s underwear preferences have become increasingly popular on social media and e-commerce platforms. This article combines the hot topics and consumption data of the entire Internet in the past 10 days to analyze the popular trends of men's underwear from multiple dimensions such as material, style, brand, etc., to help readers quickly grasp market trends.
1. Top 5 hot topics
| Ranking | Topic keywords | Number of discussions (10,000) | Main platform |
|---|---|---|---|
| 1 | men's ice silk underwear | 28.5 | Douyin/Xiaohongshu |
| 2 | men's sports bra | 19.2 | Weibo/Zhihu |
| 3 | men's seamless underwear | 15.8 | Taobao Live |
| 4 | Retro loose boxer briefs | 12.4 | Station B/get things |
| 5 | Antibacterial underwear material | 9.7 | Jingdong/What is worth buying? |
2. Consumer preference data
According to e-commerce platform sales data statistics (latest in 2023):
| Preference type | Proportion | Age distribution | price range |
|---|---|---|---|
| Breathable and quick-drying | 42% | 18-35 years old | 50-120 yuan |
| Classic cotton style | 31% | 36-50 years old | 30-80 yuan |
| Fashion design | 18% | 16-25 years old | 100-300 yuan |
| Functional health care | 9% | Over 45 years old | 150-500 yuan |
3. Sales ranking of popular brands
| brand | Hot item | Sales volume in the past 7 days | core selling point |
|---|---|---|---|
| Jiaouchi | 303S ice silk seamless underwear | 82,000+ | No sense label/cooling fiber |
| UBRAS | Yunduo no size underwear | 56,000+ | One piece cutting/antibacterial |
| Antarctica | modal boxers | 49,000+ | High cost performance/6 packs |
| septwolves | Graphene antibacterial series | 31,000+ | Antibacterial rate 99% |
4. Expert opinion: three major trends in male underwear consumption
1.Technological materials are favored: The search volume for new fabrics such as ice silk and modal increased by 67% year-on-year, with breathability and quick-drying functions becoming the main demands.
2.Scene segmentation: Sales of sports-specific underwear have grown rapidly, and the product richness of vertical categories such as yoga and basketball has increased by 200%.
3.Economic extension of appearance: Among male consumers under the age of 25, 38% will consider the matching effect of underwear and outerwear, and designer co-branded models have a premium of 30-50%.
5. Purchase suggestions
• Work professionals prefer seamless styles to avoid embarrassing lines in trousers
• Fitness enthusiasts focus on anti-slip waistband design and breathable mesh
• For sensitive skin, it is recommended to choose Category A baby standard fabrics
• Please check the actual size chart when shopping online, the difference between different brands can be up to 2 sizes.
The men's underwear market is currently undergoing a transformation from pragmatism to quality life, and consumers are increasingly willing to pay for technological innovation and design beauty. It is recommended that brands pay attention to social media planting and scenario-based marketing while strengthening functional research and development.
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