How much is the Haidilao franchise fee? Analysis of hot topics across the Internet
Recently, Haidilao franchise fees have become a hot topic in the catering industry and investors. As the leading brand in the domestic hot pot industry, Haidilao’s franchise policy, fee details and market performance have attracted much attention. This article will combine the popular discussions on the Internet in the past 10 days to provide you with a detailed analysis of the relevant information about Haidilao franchise fees and provide structured data for reference.
1. Overview of Haidilao franchise fee
According to public information and industry analysis, Haidilao’s franchise fees mainly include brand usage fees, decoration fees, equipment purchase fees, deposits, etc. The following is a breakdown of recently compiled expenses:
| Expense items | Amount (RMB) | Description |
|---|---|---|
| Brand usage fee | 500,000-1 million | Fluctuates according to store size and region |
| Decoration fee | 2 million-5 million | Calculated based on actual area and decoration standards |
| Equipment purchase fee | 1 million-2 million | Including kitchen equipment, tables and chairs, etc. |
| margin | 200,000-500,000 | Refundable at the end of the contract |
| total investment | 5 million-10 million | Estimated range, excluding rent and labor |
2. Interpretation of Haidilao franchise policy
1.Conditions for joining:Haidilao's qualification review for franchisees is relatively strict, requiring applicants to have extensive experience in the catering industry, sufficient financial strength and good business reputation.
2.Regional restrictions:At present, Haidilao's franchise policy is mainly aimed at second- and third-tier cities, while first-tier cities still focus on direct sales.
3.Profit share:In some franchise models, Haidilao will charge a certain proportion of the turnover, and the specific proportion is determined according to the contract.
3. Recent market trends
1.Haidilao accelerates expansion:After Haidilao announced the opening of franchise channels in 2023, it attracted a large number of investor inquiries, especially in the central and western regions.
2.Industry competition intensifies:As hot pot brands increase, Haidilao's franchise advantage is being challenged, and investors need to carefully assess market saturation.
3.Consumer feedback:Some new franchise stores have not reached the level of directly-operated stores because their service standards have triggered discussions among consumers. Haidilao has strengthened training for franchise stores.
4. Investment return analysis
| indicator | data |
|---|---|
| average payback period | 18-36 months |
| Average daily turnover of a single store | 30,000-80,000 yuan |
| Gross profit margin | 60%-70% |
5. Expert advice
1.Fully research:Investors need to conduct detailed research on local consumption levels and competitive environment to avoid blindly following trends.
2.Fund reserves:In addition to the initial investment, at least 6 months of operating funds need to be reserved.
3.Brand empowerment:Make reasonable use of the brand effect of Haidilao, but pay attention to maintaining the consistency of service quality.
6. Summary
The Haidilao franchise fee ranges from 5 million to 10 million yuan, and the specific amount is affected by many factors. Although the investment threshold is high, Haidilao's strong brand appeal and mature operating system still attract many investors. It is recommended that interested franchisees comprehensively evaluate their own conditions and communicate in depth with Haidilao officials before making a decision.
Note: The above data is based on public information, and the actual costs are subject to the latest official Haidilao policy.
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